J'Accuse - Alastair Campbell attacks media over "culture of negativity"

The grand political puppetmaster of spin Alastair Campbell has this evening attacked the media over its "culture of negativity" and significant fall in standards. Delivering the Hugh Cudlipp lecture at the London College of Communication, Campbell used the platform to attack the sales and headline driven focus of the media, drawing on the ongoing McCann repoting as an example of what's wrong with how our press approach their subject matter.

More on this evening's talk from MediaGuardian

Mediabeak will be delivering a talk on the McCanns and the media - analysing the media's treatment(s) and approach to the story as it unfolded and how it still achieves front pages. (See further posting for details - talks will be held in February and March in London and Bournemouth)

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