25.11.07

Free Speech - freesheets to overtake papers as media of the future

Who said newspapers are on the decline?

Board any train, underground or bus and you're likely to see copies of any of an increasing stream of free titles. Do they make money and are they here to stay?

According to recent reports, leading freesheet title Metro is surging up the circulation ladder and with over 1,358,000 copies distributed in October is nearing circulation of the Mirror with its average circulation of 1,525,477 copies.

Do the mounting circulation figures translate into money? According to Greenslade's Guradian blog last month, it would seem not. He reported Metro was looking at trading losses of £9m.

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