As mediaguardian reports, the Daily Mail has been forced to apologise to four women after suggesting they opted for adoption to preserve their looks and careers.
The four women had been named in an article that appeared in the Femail section of the Mail last November. Its headline “How women are so afraid of losing their careers or their figures they’re choosing adoption over childbirth” (short and snappy title then!) clearly set the tone for the overall piece. However the women in question had in fact opted for adoption due to medical and other reasons.
This shows the risk of suggesting one theme in a headline and then featuring people who do not fit that theme. If you set out the headline like this then that implies that those you feature fit with it. If they don’t then you should come up with another headline.
The women complained to the PCC who helped them secure an apology – which for once was moderately prominent.
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