Freesheet London Lite was today forced to run an apology to Little Britain star David Walliams after it faked a picture that made it seem he was together with the Sun's page 3 model, Peta Todd. The picture that appeared with a piece suggesting "Walliams swaps his page 3 playmate" in October last year was in fact a montage.
There have been numerous cases in recent years where newspapers and magazines have been sued over mock-ed up or montaged photos used to stand up a story. Where a montage is used it should be labelled as such - but that would spoil some of the fun! One way round is to insert a rip or thin line instead of an actual label.
Having recently won a libel payout together with Matt Lucs, Walliams had opted to pursue this claim out of court and through the Press Complaints Commission. To what extent an apology on page 8 of today's London Lite counts or is sufficient is up for debate. If papers were forced to print their apologies on the front page then that might seem fairer - but the PCC can't force them to do that and so has to ask nicely and broker a compromise.
So who has David Walliams been out and about with:
He likes the models - was there nookie with Cookie?
Or was it lingerie shopping with Lisa that tickled his fancy?
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