20.8.05

MTV and VIVA to ban ringtone ads

Ringtones and those who constantly play them on their phones are annoying at the best of times, so its no wonder that tv bosses in Germany have decided that running ringtone ads in prime-time is putting off viewers.

As reported on German media site DWDL.de, MTV will cut ringtone ads from its peak (4pm-midnight) viewing time from October and VIVA will follow suit next March.

The move is part of a drive to move away from cheap trash tv and nasty noisy ads which the channels hope will bring back viewers and attract other advertisers.

Crazy Frog, your days are numbered!


DWDL report HERE
Spiegel Online HERE

4 comments:

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